Will Deus Ex 3 be a loss leader for Eidos in the battle for Montreal?
So it's well known now that along with Ubisoft and EA, other major publishers have started to edge their way into Montreal to take advantage of the ever-expanding game development community here. Among them - Eidos, who historically have published many of my favorite games, but who in recent years seem to have had a hard time maintaining traction (in my humble opinion).
So the word on the street is that the new Eidos Montreal studio - headed by former Ubi VP Operations Stephane Dastous is starting to ramp up, and their first big title (or one of their first?) might be Deus Ex 3. Cool. I have no idea if this is true - I'm only getting 3rd or 4th hand rumours, but when I think about it, it makes sense.
Despite the fact that the DX series seems to have a hard time turning a buck, it is a game that has huge appeal for developers. Practically every developer I have ever met loved the original (though most seem to say they were disappointed with the sequel - but that's crazy-talk). I am pretty sure most developers would jump at the chance to work on a DX title... and maybe that's the Eidos strategy here.
They can use the title to attract developers to their studio to help them staff up to a couple hundred people - DX certainly has that kind of draw. Then, frankly, it doesn't much matter if the game makes money. Breaking even would be nice, and I'm sure that's what they want, but if what they really want is to aggressively recruit and establish a studio here, then leveraging the developer-draw of DX is a smart, smart move.
Of course, if they are starting work on DX3, awesome. I hope they aren't just using it for its draw but that they want to make an incredible game out of it. I'm certain the talent here can do it justice, and I look forward to finding out if the rumours are true.